Storytelling for professionals #1

Storytelling for professionals #1


This is the first essential component to every good story.

More than just an introduction a hook is a way to grab your audience’s attention. The more challenging the hook the better, dare your audience to lose themselves in your story.

There are many structures of a hook which I will be sharing with the group over the next few weeks.


The ‘what happens next?’ Hook

This type of hook will immediately bring your audience into your story. The audience is now hanging, waiting for the storyteller to give them the answer.

A favourite example for me of this opening hook is used in Hunter S Thompsons Fear and Loathing in Las Vegas. The story opens with


“We were somewhere around Barstow on the edge of the desert when the drugs began to take hold. I remember saying something like "I feel a bit lightheaded; maybe you should drive..." And suddenly there was a terrible roar all around us and the sky was full of what looked like huge bats, all swooping and screeching and diving around the car, which was going about a hundred miles an hour with the top down to Las Vegas”

This story opener is both shocking the audience but also leaving the question hanging of What Happens Next

When using a what happens next in a professional environment we may need to reorder our story. The what happens next may be part of the anecdote which we dip into to use in our opening hook. Remembering that stories are circular this give an opportunity to refer as we progress with our story.

Do you have any great examples of a What Happens Next hook? It may be a book you have read or a story you have crafted of your own. Please comment would love to hear your stories. Or if you are interested to learn more and be part of an interactive storytelling group please join one of our social media groups

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